Cure Aids
Informed by those most affected by HIV, the World AIDS Campaign’s goal is to ensure that governments and policy makers meet the HIV targets they set, the commitments they made, and mobilise the necessary resources for a world where people do not die of AIDS and opportunistic infections like TB. At the heart of the global commitment is the publicly stated ambition of Universal Access by 2010 – enabling everyone to have non-discriminatory and non-judgmental access to adequate HIV prevention, treatment, care and support.
(RED) is not a charity. It’s a business model designed to create awareness and a sustainable flow of money from the private sector into the Global Fund, to help eliminate AIDS in Africa. Consumers buy (PRODUCT)RED items, and at no cost to them, a portion of the profits is sent directly to the Global Fund.
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